29 Jun Discuss why marketing healthcare is different than marketing
Question
Discuss why marketing healthcare is different than marketing a commodity. Is a “consumer” different than a “customer?” Different than a “purchaser?” Who should be “Marketed” to? The one who pays the bills and/or the one who consumes the services?
Discuss why Marketing is critical for healthcare. What are the benefits to an organization to engage in marketing? Is the plan a “map” to be followed?
Based on the article on Medical Tourism, discuss whether healthcare is becoming a price based commodity and how it is being marketed. Discuss pros and cons for this “internationalism” of the healthcare market. What marketing features/benefits are at play? What “market” demographic/psychographic will be attracted to this alternative?
Discuss the concept of “consumer driven healthcare” How is it different from healthcare 5 years ago? 10 years ago? 20 years ago
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