29 Jun Think of a product you believe is mass marketed
Question
1-Think of a product you believe is mass marketed.How did you arrive at this conclusion?You might want to comment on classmates’ posts with your opinion as to whether they have selected a mass-marketed product, and if not, why you think their choice is actually a segmented market.
2-
Your job in this Discussion Thread is to find an ad, print or TV, and tell us who you think is the target market. The hints are in the type of music used, the spokesperson’s persona, the approach to the marketing communications message, the types of people used in the ad, the words chosen for the ad, etc. All this should tell you to whom the marketing communications is intended to influence.
Here’s a link to the top ads for 2013–2014 as chosen by Ad Week, the industry trade publication.
http://www.adweek.com/news/advertising-branding/worlds-26-best-commercials-2013-14-158533
First thing you’ll notice is that most of them are foreign, most of them tell a story, and most of them don’t even mention the advertiser until the end. You can choose your print or broadcast ad from one of these. Or, search youtube.com for your favorite commercial.
If you find your own ad to analyze, be sure to embed or link it when you post it to the Discussion Forum. Then identify at least three of the characteristics you think comprise the target market. Make your choices using Table 4.1 from the main text as your framework. But, don’t merely say demographic/age. Tell us what age, or psychographic/values. Specifically note the value such as family or thrifty.
3-Can you think of an existing product that has been repositioned by finding a new market with a different need than the original product? Think of Croc’s Shoes, for example. They repositioned from a casual, fun shoe to a practical work shoe for nurses and others on their feet all the time.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.