29 Jun BU 3800-Think of a specific company under five years old that uses
Question
Think of a specific company under five years old that uses various types of promotional material to market its offerings. The web, magazine ads, newspaper ads, catalogs, direct mail pieces, and flyers might all be sources for a variety of promotional materials.
Locate three promotional pieces for the company and use them as a basis to analyze the segment, or segments, being targeted. Describe the methods used for segmenting the market reflected in those materials, and describe characteristics of the target market, according to the materials. – Who is the company marketing to and why? What is the marketing strategy you see? How are they positioning themselves in the marketplace via the promotional material?
Think about what value and utility (could be more than one) the firm emphasizing, and how they communicate their value proposition. Is there a competitive advantage in the marketplace the firm is leveraging?
Include a copy of all the materials used in the analysis.
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