29 Jun MAR 3023-Which social class tends to rely most on salespeople
Question
Which social class tends to rely most on salespeople and advertising in making purchase decisions?
Upper
Upper middle
Middle
Lower middle
Upper lower
Demarketing is a marketing strategy that is designed to
Reduce consumption of a product
Demonstrate your company’s efforts to protect the environment
Reduce a competitor’s market share
Sell a product internationally
None of the above
Positioning maps can be used in all of the following ways,except
To see the perception of your company’s products relative to competing products.
To find market opportunities for new products
To help you more accurately position your company’s existing products
To help you determine whether or not you should lower or raise your price
None of the above (i.e. All of these are valid uses for positioning maps.)
Healthy Choice product’s advertising stresses healthy, yet good tasting products. Ads typically feature nutrition information. What type of segmentation is Healthy Choice likely to be using?
Behavior segmentation
Demographic segmentation
Place segmentation
Benefit segmentation
None of the above
The political/legal environment of marketing may refer to:
I. Laws that require businesses to perform certain activities
II. Laws that prohibit business from doing certain things
III. Laws that apply to consumers that indirectly impact business
I only
II only
I and II only
I and III only
I, II and III
Cyndi has dreamed about owning a Ford Mustang convertible all of her life. However she just got married and is planning a family. She heard that Volvo station wagons are among the safest cars on the road. After weighing the alternatives, she finally decided to buy a Volvo. For about a month after making the purchase, she kept wondering whether she made the correct decision. Cyndi’s situation can best be explained by
Purchase dissatisfaction
Cognitive dissonance
Buyer beware
Empty nest syndrome
None of the above
The Social/Cultural environment of marketing includes all of the following, EXCEPT:
the way people live their lives
how people behave
what people believe
a society’s values
a society’s unemployment rates
John makes $50,000 per year and spends $10,000 per year on his bachelor apartment. Jane lives in the same town and makes $100,000 per year. According to Engle’s laws, how much is she likely to spend per year on housing?
$10,000
$15,000
$20,000
$30,000
None of the above
We discussed three types of organizational buying situations in class. Which of the three types requires the most time?
routine problem solving
straight rebuy
modified rebuy
simple rebuy
none of the above
All of the following are generally TRUE regarding secondary data, EXCEPT:
Secondary data should be collected before primary data.
Secondary data are more likely to be obsolete than primary data.
Secondary data are more likely to be irrelevant than primary data.
Secondary data are more time consuming to collect than primary data.
Secondary data are less expensive to collect than primary data.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.