29 Jun San Jose MKT 470 – Uber’s value proposition
Question
Explore Uber (www.uber.com). Define in your own words Uber’s value proposition. Describe three ways in which Uberpursues disruptive innovation. Discuss your own observations onwhat has made Uber a popular choice: reference at least one reviewor critique from the business press. Given your team’s IDP, suggest and explain two learning take-aways from Uber’s product/service development experience. Evaluate what you have learned.
include an intro, body and conclusion. 1.5-2 pages
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