29 Jun Assignment 2: LASA 1—The Buying Process
Question
Assignment 2: LASA 1—The Buying Process
Every product or service has a buying process, even digital products or services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
First, research an online consumer product or service (such as an eBook from the Kindle store or a movie from the iTunes store). Ideally choose an online product or service with which you are familiar and have purchased in the past. Then, in a 3–4-page report, analyze its buying process from the marketer’s point of view using the five stages. Remember, the five stages are:
1. Problem recognition
2. Search and determination of alternatives
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase evaluation
Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.
Submit your assignment to the M3: Assignment 2 Dropboxby. Follow the most current approved APA edition guidelines. Use the following file naming convention for your paper: LastnameFirstInitial_M3_A2-LASA1.doc.
All written assignments and responses should follow APA rules for attributing sources.
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