strayer mkt500 all assignment

29 Jun strayer mkt500 all assignment

Question
Assignment 1: Part A: Your Marketing Plan

Due Week 4 and worth 200 points

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Evaluate target customer segments and positioning products within these segments.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Develop your company’s mission statement and company introduction.

Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Evaluate the basis for market segmentation and approaches to segmentation.

Evaluate target customer segments and positioning products within these segments.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Develop branding strategies for existing and new products.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

Develop the company’s branding, pricing, and distribution strategy.

Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.

Develop the differentiation strategy in relation to the closest competitor.

Establish whether the company’s intention is to be a leader or follower within the industry.

Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.

Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Develop strategies to assess performance and achieve marketing goals.

Develop pricing strategies and distribution channels for products.

Analyze integrated marketing communications and its relationship to advertising strategy.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch

Tags: MKT500, Shark Tank

Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

Create note cards

Practice in front of a mirror and / or friends

Review materials thoroughly

Be persuasive

Be professional

Be creative

Have fun!

Create a two to five (2-5) minute video presentation in which you:

Present the major points of your marketing plan.

Project your voice in order to clearly convey your ideas.

Present in a professional manner.

Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.

Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Create an effective marketing plan.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Evaluate the basis for market segmentation and approaches to segmentation.

Evaluate target customer segments and positioning products within these segments.

Develop branding strategies for existing and new products.

Develop pricing strategies and distribution channels for products.

Analyze integrated marketing communications and its relationship to advertising strategy.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing management.