strayer mkt500 full course (discussions+assignments) latest 2016 november

29 Jun strayer mkt500 full course (discussions+assignments) latest 2016 november

Question
Week 1 Discussion

Overall Rating

“The Death of the 4Ps?” Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.

Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it. What recommendations would you give the company who needs to update their approach?

Video Segment Reference:

FORA.tv. (2014, May 28). Coty, Inc: The death of the four p’s of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.

**Note: Due to the large size of our class, our weekly Discussion Boards will become very full, very quickly. So, to keep from getting “bogged down” within each Week’s Discussion Board, click on the Collapse All Button, as shown in the picture below, to collapse the individual posts, and you will only see the student’s name, their profile picture (if one is provided), and the title of the response. To access the full post, simply click on the post and it will expand out to show the entire post.**

Week 2 Discussion

“The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs” Please respond to the following:

From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.

* One way that marketers use Maslow’s Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company’s product. A great number of companies position their brands to make customers feel like their product or service will make them belong to a certain group or that they will receive social acceptance and respect. However, there are just as many brands that use pitches for reliability and security to make customers feel the companies’ products cover their basic needs. You can find more on this topic can in your textbook on page 20 in section 2-3. From the scenario, analyze each level of Maslow’s hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.

Week 3 Discussion

“Taking a Position that Works” Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

Tell us your favorite product that you purchased using social media and what positioning statement the company used. Make sure you include the information from the fill-in-the-blank positioning statement.

State your opinion on how well social media clearly portrayed the positioning statement.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.

Week 4 Discussion

“Core Market Offerings and Defining the Product” Please respond to the following:

From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.

* From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response.

Week 5 Discussion

“Are You Sitting on a Million Dollar Idea?” Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Think about products that you would love to see revamped to meet your needs or a new product that has not yet been created.

Create a video showing the product that you would like to see revamped. Describe the changes you would like to see. Upload your video to the discussion thread using Kaltura. Note: Review the Kaltura tutorial “Student Video Assignment Submission”, located in Week 5. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. I also have a video titled Kaltura Video Tutorial for you. Make sure your JAVA is updated, and Mozilla FireFox is the web browser that works with the Kalture feature.

Suggest who the target market is for your new creation, in your video.

Video Segment Reference:

CBS Sunday Morning. (2014, March 23). Quirky, the mother of online invention [Video file]. Retrieved from https://youtu.be/7PscV4X_X5g.

Week 6 Discussion

“Pricing Products and Distribution Channels” Please respond to the following:

* From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.

Imagine that you are a manager at a brick and mortar store that has an online storefront as an additional source of revenue. The company has tasked you with creating ideas to improve logistics in order to increase profitability. Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. Review the Kaltura tutorial “Student Video Assignment Submission”, located in Week 6. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.

Week 7 Discussion

“Hit Your Mark With Matched Messaging” Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

Develop a brief IMC for the company or product you are working on in your assignments.

First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors? Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.

How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Video Segment Reference:

Tribus. (2013, May 6). What is integrated marketing? [Video file]. Retrieved from https://youtu.be/k6WF0O1Mnvk.

Week 8 Discussion

“The Importance of Social Media and Web Analytics” Please respond to the following:

* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

Use the Internet to research social media marketing strategies. Next, imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.

Week 9 Discussion

“Trending Now” Watch the video below and then respond to the questions that follow:

Go to Google Trends at google.com/trends and search for one of your favorite brands as well as two or three of its competitors.

Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)?

What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future? Upload a short (one to two [1-2] minute) video using Kaltura to share your ideas. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response. You may embed your video or include the link in the discussion board. Note: Your video must be professional and of academic quality.

Video Segment Reference:

mediatools. (2015, May 4). Google tools for media: Trends and analytics [Video file]. Retrieved from https://youtu.be/b9ZHw0VpWxI.

Week 10 Discussion

“Marketing Strategy” Please respond to the following:

* From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

Imagine that you are about to launch a social networking site. Determine the target market to which your social media site will cater. Recommend a marketing strategy to entice your chosen target market to join your site. Determine the approach you will use to measure success. Provide a rationale for your response.

Week 11 Discussion

“Reflection” Please respond to the following:

Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course. Predict two (2) ways you will be able to apply these concepts to your current job and career in the future.

Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

On a side note, please leave me a little feedback on your take of the course. What did you like or not like, what would you have liked to have seen or taught in the class, how was my teaching tactics, did I communicate too much, not enough, or just right, etc.? Your feedback responses will not be reflected in any grade, I just want to get your overall take and feedback of the class, so I can make any needed adjustments for the upcoming quarter. It has been a pleasure to be your instructor this quarter!

Assignment 1: Part A: Your Marketing Plan

Due Week 4 and worth 200 points

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company’s background information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Evaluate target customer segments and positioning products within these segments.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.

Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.

Develop your company’s mission statement and company introduction.

Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Evaluate the basis for market segmentation and approaches to segmentation.

Evaluate target customer segments and positioning products within these segments.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Develop branding strategies for existing and new products.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

Develop the company’s branding, pricing, and distribution strategy.

Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.

Develop the differentiation strategy in relation to the closest competitor.

Establish whether the company’s intention is to be a leader or follower within the industry.

Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.

Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Develop strategies to assess performance and achieve marketing goals.

Develop pricing strategies and distribution channels for products.

Analyze integrated marketing communications and its relationship to advertising strategy.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch

Tags: MKT500, Shark Tank

Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

Create note cards

Practice in front of a mirror and / or friends

Review materials thoroughly

Be persuasive

Be professional

Be creative

Have fun!

Create a two to five (2-5) minute video presentation in which you:

Present the major points of your marketing plan.

Project your voice in order to clearly convey your ideas.

Present in a professional manner.

Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.

Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Develop strategies to assess performance and achieve marketing goals.

Create an effective marketing plan.

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Evaluate the basis for market segmentation and approaches to segmentation.

Evaluate target customer segments and positioning products within these segments.

Develop branding strategies for existing and new products.

Develop pricing strategies and distribution channels for products.

Analyze integrated marketing communications and its relationship to advertising strategy.

Evaluate marketing research tools involved in the marketing process.

Use technology and information resources to research issues in marketing management.