29 Jun A MARKETING PLAN FOR A RESTORATION SHOP.
A marketing plan for a restoration shop.
Executive Summary ? This should be a one page overview designed to provide a summary for the executives of the company regarding your product or service. (1 page)
Company Description ? Provide an overview of the company, type of industry, etc. ( 1/2 page)
Statement of Goals and Core Competencies ? What are the goals of the company? You should also provide a SWOT analysis.
(1/2 page)
The Marketing Environment ? Describe the current environment in the industry that this company operates. You can talk about market leaders, market share, earnings, debt, etc.
(1/2 page)
The Target Market & Marketing Mix ? Describe the target market for your product or service and the marketing mix for your company.
(1 page)
Budget, Schedule & Marketing ? This section can be used to describe an advertising campaign for your product, the budget for the advertising campaign, the schedule for the campaign and the marketing elements. What are the distribution channels that you will use? (1 Page)
20.
Quality Performance Monitoring & Control
Quality Performance Monitoring & Control ?Identify the tasks, effort, and resources that should be added or already exist in the project plan to monitor and control quality
?Disclose the contingency or primary budget that has been set aside for these tasks
?Calculate the Cost of Quality according to PMBOK
?Discuss which and how you will use at least two of the following quality performance tools and techniques to perform monitoring and control: ?Cause & Effect Charts
?Control Charts
?Benchmarking
?Flowcharting
?Histogram
?Pareto Chart
?Run Chart
?Scatter Diagram
?Statistical Sampling
?Inspection
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