29 Jun MKT 570 Gamification Midterm
Question
1.Snow Storm, a new small ski resort in the Rockies is facing financial difficulties. It is located in a small town in Colorado, and although it has some nice and challenging courses, most tourists are not aware of it and tend to go to the better-known resorts in Aspen and Vail.
The resort opened 5 years ago, and although it is offering competitive prices, the attendance has not been as high as it should be given the quality and variety of the skiing options available. In a recent meeting, the resort management was told by a consulting company that expanding the facilities (building a new hotel plus indoor pools and two new bars) would go a long way in improving the visitors’ experiences. The problem is that the company does not have the money, and bank loans would be too expensive. They would need to attract more investors.
How can Snow Storm use gamification combined with social media to:
1. Increase awareness and attendance?
2. Increase funding from private investors to expand the facilities?
Describe the structure of the game, the scoring system, and how it would motivate the participants to engage in the desirable behavior.
2.You are an English teacher, teaching basic literature to 8 year olds. Most of the reading assignments are based on reading the classic fairytales from the Grimm brothers and then writing brief papers about them.
The school you are teaching is fairly high-tech, and the students have access to personal computers as well as access to the classes’ websites.
You are thinking of using gamification to keep the young kids engaged and to motivate them to:
1. Read the fairytales ahead of time and come to class prepared.
2. Write good papers.
You are thinking of designing a game based on the Snow White and the Seven Dwarves fairytale as the basis of your gamification. How are you going to do this? Describe the structure of the story in the game, the scoring system, and how it would motivate the participants to engage in the desirable behavior.
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