29 Jun Assesment : Havaianas Brand TCB positioning statement
Report this Question as Inappropriate Question
Assesment : Havaianas Brand TCB positioning statement Key Benefits is Havaianas is the brand of ethically recycled this this campaign Action objectives.
1. To monitor acceptance of the campaign by increasing website traffic by 25% in 12 month.
2. Partner with two environmental activist groups to increase awareness of the campaign by 20 % in the next 12 month.
3. Have recycled range have equal market share as the ‘design your own’ range in the first 18 months.
4. To attain 1000 recycled thongs within the first 12 months.
Communication objectives Category need- to sell the need for an ethical brand of thongs that offer the key benefit of a recognisable design. Brand awareness- to maintain the recognition of the benefit of Havaiana’s timeless design, increase the recall of the category need to have an ethical brand of thongs. Brand Attitude- to modify the existing attitude in the minds of the target audience towards Havaianas to that of a more sustainable brand.
Those above is done already , but the requirement is :
Using those above to continue and connect to work about
“Creative strategy” on part of
1. Key Benefit claim.
2. Creative Idea – Apply remote conveyor (metaphor) (R & B Library Subject Readings) This has attached in file.
should develop an appropriate conveyor based on their key benefit . . DO NOT USE A CONVEYOR OR SITUATION ALREADY BEING USED BY YOUR BRAND.
Need to evaluate the possible conveyors each have come up with criteria which is
Attention-getting
Correctly labeled
Remote (or moderately remote if the brand purchase motive is based on Visual Sensory Gratification or Social Approval)
Key-benefit association, and be free of Conflicting associations (won’t get confused with other brands or products)
. Word count about 300-400 words
. the article in attachment file , reading and understand what is about . . use it to relevant to the requirement and the work that has done above.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.