29 Jun Question World Gourmet Coffee Company (WGCC) is a distributor and processor of different blends of coffee. The company buys coffee beans from around the world and roasts, blends, and p
Question
World Gourmet Coffee Company (WGCC) is a distributor and processor of different blends of coffee. The company buys coffee beans from around the world and roasts, blends, and packages them for resale. WGCC currently has 15 different coffees that it offers to gourmet shops in one-pound bags. The major cost is raw materials; however, there is a substantial amount of manufacturing overhead in the predominantly automated roasting and packing process. The company uses relatively little direct labor. Some of the coffees are very popular and sell in large volumes, while a few of the newer blends have very low volumes. WGCC prices its coffee at full product cost, including allocated overhead, plusa markup of 30 percent. If prices for certain coffees are significantly higher than market, adjustments are made. The company competes primarily on the quality of its products, but customers are priceconsciousas well.
Data for the 20×1 budget include manufacturing overhead of $3,000,000, which has been allocatedon the basis of each product’s direct-labor cost. The budgeted direct-labor cost for 20×1 totals $600,000. Based on the sales budget and raw-material budget, purchases and use of raw materials (mostly coffeebeans) will total $6,000,000.
The expected prime costs for one-pound bags of two of the company’s products are as follows:
Kona Malaysian
Direct material …………………………………………………………………………………………………………….. $3.20 $4.20
Direct labor …………………………………………………………………………………………………………………. .30 .30
WGCC’s controller believes the traditional product-costing system may be providing misleading
cost information. She has developed an analysis of the 20×1 budgeted manufacturing-overhead costs
shown in the following chart.
Activity Cost Driver Budgeted Activity Budgeted Cost
Purchasing ………………………….. Purchase orders ……………………… 1,158 ………………… $ 579,000
Material handling ………………….. Setups ………………………………….. 1,800 ………………… 720,000
Quality control………………………. Batches …………………………………. 720 ………………… 144,000
Roasting ……………………………… Roasting hours ………………………… 96,100 …………………. 961,000
Blending ……………………………… Blending hours………………………… 33,600 …………………. 336,000
Packaging …………………………… Packaging hours ……………………… 26,000 …………………. 260,000
Total manufacturing-overhead cost …………………………………………………………………………………………. $3,000,000
Data regarding the 20×1 production of Kona and Malaysian coffee are shown in the following
table. There will be no raw-material inventory for either of these coffees at the beginning of the year.
Kona Malaysian
Budgeted sales ……………………………………………………………………………………….. 2,000 lb. 100,000 lb.
Batch size ……………………………………………………………………………………………… 500 lb. 10,000 lb.
Setups ………………………………………………………………………………………………….. 3 per batch 3 per batch
Purchase order size …………………………………………………………………………………. 500 lb. 25,000 lb.
Roasting time …………………………………………………………………………………………. 1 hr. per 100 lb. 1 hr. per 100 lb.
Blending time …………………………………………………………………………………………. .5 hr. per 100 lb. .5 hr. per 100 lb.
Packaging time ……………………………………………………………………………………….. .1 hr. per 100 lb. .1 hr. per 100 lb.
Required:
1. Using WGCC’s current product-costing system:
a. Determine the company’s predetermined overhead rate using direct-labor cost as the single cost driver.
b. Determine the full product costs and selling prices of one pound of Kona coffee and one pound of Malaysian coffe
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