29 Jun examine the overall consumer behaviors and determine
Question
Section 1
From the first e-Activity, examine the overall consumer behaviors and determine the manner in which these behaviors relate to consumer demographics and lifestyles when customers choose a car color.
From the second, e-Activity, ascertain Vans’ target market. Provide your opinion as to whether or not Vans is sufficiently addressing the overall consumer behaviors of the users of skateboard products in order to attract that target market to its particular products. Support your response with examples of Vans’ success or lack thereof.Section2
From the third e-Activity, compare the brand history and evolution of Dunkin’ Donuts and Krispy Kreme. Determine the substantive ways in which the retail information has helped both businesses to evolve.
Imagine that you are a marketing research consultant for the American Red Cross chapter in your hometown. Your boss has asked you to collect information that you can use to help increase the donations of blood and platelets used to treat cancer patients at the Children’s Hospital. Outline the marketing research process that you would use. Provide a rationale for your selection.
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