29 Jun Imagine that you would like to build a business of your own
Question
section 1
Imagine that you would like to build a business of your own. Examine the importance of trading area analysis, and propose the manner in which you would use such analysis to build your business.
From the e-Activity, examine one (1) failure and suggest what you would do differently, relative to the concepts inherent in selecting a “good trading area”. Support your response with two (2) examples of successful restaurants whose proprietors made the most of their trading areas.Section 2
From the case study, determine whether or not you would choose the mall or a stand-alone market place for the site location for the new Perfumeria retail store. Support your decision within information from the textbook.
Imagine you wish to establish a Perfumeria retail store in your hometown. Analyze consumer characteristics in relation to retail marketing strategy for site selection (e.g., criteria for site selection) and marketing factors that would be critical to you in your efforts. Consider customers’ needs versus wants, and focus specifically on the manner in which you would make the site selection. Provide a rationale for your response.
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