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Week 3 Bethesda Hospital Customer Segmentation Discussion
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please see attached document………..follow directions and rubric
Tags: APA healthcare Strategic Management customer segmentation marketing for health professionals
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MARKET SEGMENTATION PAPER INSTRUCTIONS AND RUBRIC Using the scenario below, provide alternatives in a paper of at least 500 words and in current APA format that is supported by 2 peer-reviewed, scholarly references and 1 instance biblical integration. Bethesda Hospital has recently developed an occupational medicine program. It wants to target employers in the Baltimore metropolitan area. The director of the program has a range of services within this program including toxicology assessment, education around issues such as preventing back injuries, stress management, and providing medical treatment at factories, should it be desired. Suggest 3 alternative ways the customer base for this new ser
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