30 Apr WHAT ARE THE BENEFITS OF IN-STORE OR BRICK-AND-MORTAR SHOPPING TO BUYERS
According to Lamb (2013), qualitative research, especially those using interviews to in data collection, can yield enormous volumes of data, which can subject the researcher to the complexity of data analysis/evaluation. As such, a system of data coding that reduce the large quantities of data into manageable portions is required. Content analysis happens to be a suitable option for this task. According to Bailey (2014), content analysis contributes largely to the coding and labeling of enormous volumes of data, as it categorizes data into various. Therefore, the employment of content analysis in this study will be beneficial.
Ethical Considerations
Lamb (2013) asserts that adherence to ethical standards in a study contributes largely the researchs credibility. In studies, ethical matters often arise relation to the dimensions of privacy, safety, and confidentiality. This study will address these issues in many ways. First, the consent of respondents will be sought prior to engaging the in the study. This goal will be accomplished by first explaining the purpose of the research to the participants, as well as its benefits to them and to the businesses/society Second, the anonymity of the participants will also be maintained by not disclosing their names. Third, data will not be leaked tor exposed to third parties, and the analysis of data will be performed in manner that does not uncover the identities of participants.
Research Questions
1. What are the benefits of online shopping to consumers
2. What are the disadvantages of online shopping to customers
3. What are the benefits of in-store or brick-and-mortar shopping to buyers
4. What are the disadvantages of online shopping to consumers
5. What are the preferences of buyers when it comes to choosing between online shopping and in-store shopping
Stages in Research
According to Lamb (203), the process of research offers an individual the necessary skills and foundations in locating data/information to complete the research in an effective manner. The researcher will embrace certain measures to ensure that the research is accomplished in an effective way. Since the stages of topic identification and topic statement development have been completed. The researcher will proceed to add more literature on the issue under investigation then proceed to data collection, which will involve four stages. First, the researcher will have to seek the consent of the relevant authority in conducting the research (i.e. obtaining the consent forms). Second, the researcher will have to choose a convenient location for conducting the interviews prior to the day of interviewing. Third, the researcher will have to make prior arrangement with the respondents about their attendance of the interviews to avoid issues of delays or absenteeism. Participants who will not manage to make it to the interview venue will have to be interviewed over the phone. Besides, prior notice will also be required concerning any case of absenteeism. Fourth, the researcher will then issue the consent forms to participants then proceed to data collection. The researcher will then analyze the data and present the findings in a word document.
Scope and Problems
This study focuses on the issues associated with online and in-store shopping, particularly the benefits, disadvantages, and consumers perceptions about the tow formats of doing business (i.e. online shopping and brick& mortar format). The study will draw on the previous literature of other researchers on the same issue, and relate its findings to this literature. Some of the problems that may be encountered during the research are lack of cooperation from participants and cases of absenteeism. These issues will addressed by explaining the benefits of the research tot eh participants and providing for over-the-phone interviews for absent respondents.
Resources Required
Since the interviews will be structured, the predetermined questions will have to be printed. The researcher will also require a voice recorder to capture audio response from participants.
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