29 Jun STAKEHOLDER MAPPING
Stakeholder mapping
Consultants need to produce a 6,000 word report outlining the main objectives of the study and the methods that would be employed following the structure provided. In addition, an A3 Report preferably an Excel file summarising the approach to this project needs to be provided.
Client projects follow basic steps:
1. Client identifies a problem/issue to be addressed
2. Client provides a PROJECT BRIEF that generally describes the nature of the problem/issue
3. Client asks interested companies/consultants to BID for the work
4. Consultants submit a report that clearly shows and explains how they would do the study
5. The Client selects the bid that best fits their needs
6. The Client gives the successful Consultant the money to do the work
7. The Consultant does the tasks that were identified in the BID report
Your job in this assignment is to complete Step 4 based on the Client project specified
You will not be expected to work out the costs of the project we want you to focus on the relevant methods to use
Note:
• You are taking on the role of a consultant bidding for a project. This will test important business skills
• Do not gather primary data as you are only bidding to win a Client Project
• It is a 6,000 word management report
• Show the Client that you know the best way to achieve the required aims of a specific study
• The purpose of the report is to show the client What you would do and Why you would use the methods identified
• It is a good idea to work out if your Client project is one of these as the Client briefs will be different
• An Evaluation study A Client needs part of the business or specific task reviewed to see if it has achieved the targets set. Would normally require Cost/Benefit tools as part of the approach.
• A Feasibility study A Client wants to do something new and needs a study to identify whether it is possible and or desirable e.g. Launch a product into a new market. Often make use of a PESTLE to identify broader trends relevant to the study
• A Scoping study The Client is interested to find out what factors may be relevant in a different business activity. Could use Porters Five Forces and Market analysis models
• Stakeholder mapping Is often a very good model to identify relevant individuals and groups who should be involved in the study
GANTT CHART/A3 Report
? Identify the activities and also the relationship between the different activities
? Activities should be in the order in which they will be carried out
Proposal Report
? Identify the general nature of the project.
? The proposal should contain what will be done, why these activities will be carried out and how they will be done.
? Show the client that you know the best way to achieve the required outcome.
? Good communication as your proposal needs to be clear to the client.
? Identify the model or models to be used based on academic theories, however it is a proposal hence the model should not be used directly but rather you should explain why it is to be used.
? Practical industry references relating to similar problems should be applied to the proposal
? Clearly identify what the client wants
? References should be based on industrial and academic evidence.
Business Research Project
Supply Chain Management
Client: Sanken Power Systems (UK) Products, Bridgend South Wales
Project: Trusted Supply Chains
The Company
Sanken Power Systems (UK) Ltd is the European subsidiary of Sanken Electric Co., Ltd. a leading power electronics manufacturer.
From its base in Bridgend South Wales, the company promotes and sells Sankens semiconductor and power supply products to its main automotive customers. Sanken have the benefit of the ?�Sanken European Technology Centre at their Bridgend site, which was established to support all technical aspects of the Sanken product range promoted within Europe. Sanken perceive that they can therefore offer their customers a superior design and evaluation service, along with manufacturing support.
From such a product base, Sanken are confident that they can support your business requirements from our European base here in Wales.
Context
Sanken is a leading global supplier of semiconductor products and consequently semiconductor power devices are Sankens core business. Many of their power devices are widely used within the Automotive industry for controlling and driving motors, transmissions, lights, high power switches and many comfort and safety devices. However, Sanken perceives an opportunity in Telecommunications for its BR200 device. Why?
• Optical communication is getting popular and Sanken needs to understand optical communication systems;
• Sankens BR200 device is necessary equipment in the telecommunication market and Sanken needs to establish a target market for this product and to confirm what kind of equipment is required in the network loop and if their BR200 device really fits into the telecommunications sector?
• Sanken feels that the telecommunication market opportunities lie with major players or OEMs in European market such as xxxx xxxx xxxxx xxxx and xxxx for example.
• Establishing the possible market opportunities, Sanken needs information to: –
o Narrow down potential customers,
o Position themselves in the supply chain (i.e. understand their tier position in relation to the telecommunications market OEM, and
o To consider how to approach their nearest customer to engage within the telecommunications supply chain.
Client Requirement
The client is looking for consultants to provide report bids outlining how they would produce a scoping study that outlines the following:
The concept of supply chain tiering and identification of the potential market structure that Sanken might operate within if they entered the Telecommunications sector?
Project Timescale
The duration of the project is 6 Months.
Deliverable
Consultants need to produce a 6,000 word report outlining the main objectives of the study and the methods that would be employed following the structure provided. In addition, an ?�A3 Report and ?�Gantt chart summarising the approach to this project needs to be provided.
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