30 Jun I need help to write a short one paragraph comment to my classmate marketing campaigns
I need help to write a short one paragraph comment to my classmate marketing campaigns please find attached the classmate marketing campaigns Target Marketing • • • • • For my business idea, it will be ideal to do a B2C because I have to get the consumer’s attention, not businesses. Demographic o Age – 18-30 o Income – Middle Class o Ethnicity – Hispanics but other ethnicities are welcome as long as they want to try Mexican food o Gender – Both but more towards men, because men tend to go out to eat daily at least from what I see Geographic Location – Hispanic community Psychographic o Attitude – Hungry and good customer behavior o Interest – Mexican food Behavioral o Have to be respectful towards the workers because they are the ones making the food and if there is a problem we can fix it but we will have to work together and work in good terms. # 2 Bootstrap Marketing • • • For my business idea to start getting the publicity it needs to be successful I will have to sponsor an event designed to attract attention and participate in festivals/carnival because those type of events attracts a lot of people. In most local restaurants, they have this ” Taco Tuesday ” where the tacos are a dollar I can include that as well, but I can also have different promotions each day of the week. I can sponsor sports teams, so the name of the restaurant can get known and seen. # 3 Pricing Strategies • In the food industry there a lot of competition we see restaurants in every block, many succeed, but many also fail. With that being said price is a thing that that restaurant owners have to be careful about, we will have to go and check out the competition and see their prices and then compare and then pick a correct cost for the different foods. The strategy that I will use is penetration because if I put higher rates in my products, then customers are going to walk right out because they know they can go somewhere else for a lower price. I have to stay balanced with the rest of the competition if I want to be able to compete with them. …
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