01 Jul Inside Oreo’s Adorable Triple Play for Father’s Day, marketing homework help
Question Description
The opening vignette of chapter 19 is about Oreo, including its real-time marketing efforts. Read the following very short articles which were the sources for the vignette:
Inside Oreo’s Adorable Triple Play for Father’s Day
Behind The Scenes Of Oreo’s Real-Time Super Bowl Slam Dunk
Brand Genius 2012: Lisa Mann, Oreo How do you eat your Oreo? Lisa explains
For Oreo Campaign Finale, a Twist on Collaboration
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In your essay, analyze the effectiveness of this marketing campaign. Consider the following:
What were the target market(s)?
Which of the 4 communication objectives (pg. 565) do you think were met? There may be more than one. Support your answer with examples from the campaign.
Provide an example of how the c
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