01 Jul Starbucks and Nestle Marketing Strategies Case Study
Question Description
This week you will complete the Case Study portion of your course. For this class, you will complete the Starbucks and Nestle case studies. Please download here: Case_03.28.19.pdfPreview the document
Per the syllabus, you will individually answer in one page for each case study (see details below; using Times New Roman, 12 pt, single spaced, 1-inch margins throughout), in which you will analyze the effectiveness of a given marketing strategy and then propose and defend a strategic international marketing solution applying specific international marketing concepts from our textbook. Thus, you must individually upload to Canvas a document containing the following:
Title Page with your name and Panther ID
1 page Introduction to both cases
1 page with responses for the Starbucks case study
1 page with responses for the Nestle case study
1 page Conclusion (The conclusion MUST be focused on proposing and defending a strategic international marketing solution for both cases)
In total, your essay should be 5 pages long excluding references page.
Grading will be based on the following:
Aesthetic of essay
Professional writing style, grammar and flow
Your essay will be submitted to anti-plagiarism software, so no copy-paste from other authors’ work. If you use any external sources, you must cite them in your essay on the references section.
Correct use of marketing language and terminology
The essay must contain good logic and denote critical thinking
Conclusions must be clear
Attachment preview
Case 1-1 Starbucks – Going Global Fast
The Starbucks coffee shop on Sixth Avenue and Pine Street in downtown Seattle sits serene and orderly, as unremarkable as any other in the chain brought year ago by entrepreneur Howard Schultz.
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