01 Jul Effects Of Marketing Strategy On Sales Of SME Businesses In Kenya
Question Description
Semester Paper Topic : Consumer Behavior
Utilizing one (1) of the articles from your semester paper research, conduct a Critical Article Review. The article selected for the purposes of this assignment should be a research study related to the marketing topic selected for the semester paper. Please write the article the review in this format.
Write about 2 page
APA Format
Critical Article Review
Guidelines for the formatting of the critical article review are provided below.
Study Purpose
Discuss the purpose of the study and the problem(s) studied and/or research question(s) identified.
Literature
Provide a summary of the literature review discussed in the study.
Was the background literature reviewed relevant to the study’s purpose?
Research Design
Discuss the design of the research study by responding to the following questions:
What are the hypotheses or research questions being addressed?
Describe the method(s) used to answer the research questions or support/reject the hypotheses.
Discuss the sampling method(s) used.
Are the participants described in adequate detail?
Was the sampling method appropriate to the study purpose?
Discuss reliability and validity as it relates to your study.
Research Findings
Describe the methods of data analysis.
What were the findings of the study?
Research Conclusions
What did the study conclude?
Were any limitations of the study identified?
Discuss how the information provided in the article is useful in the topic you plan to study.
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