01 Jul Consumer Behavior Questionnaire interview
Question Description
My instructor, in consumer behavior’s class, ask as to make interview with people. I want to answer the questions “Prepare a transcript (verbatim) of all the interviews. For effective time management, it is important that you transcribe your interviews immediately. Include the transcripts in the appendix section of your report.”
I want interview 3 different people with different age and education
the interview questions:
Main Questions:
1-How important is it for you to touch the products prior to purchasing them?
2-For what products do you feel that haptic information is important? Why?
3-For what types of products is it most important?
4-What kinds of products feel good to the touch and make you more likely to buy them?
5-What sensory information does touching products give you? Please elaborate and give me examples.
6-How does your sense of touch influence your buying decision?
7-Is there anything you don’t buy because of how it feels?
8-Is there anything you don’t buy if you cannot touch it prior to purchase?
9-What do you, as a consumer, do if you are unable to hold/feel a product before buying?
10-Think of the last time you wanted to buy something but were not able to touch it (for example, an online purchase situation). Explain the situation.
11-How could marketers compensate for the lack of touch to make you more comfortable when buying a product?
12-What could retailers do to make it easier to purchase things online (considering that people cannot touch products in online purchases)?
a)Do you think that the inability to touch online purchased products affects the way that consumers approach their online purchasing decisions?
a)Tell me if you ended buying the product or not.
b)What did you do to compensate for the lack of haptic information?
Demographic questions:
Age
Gender
Ethnicity
Education Level
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