01 Jul target marketing discussion
Question Description
For purposes of this discussion board, you are asked to select a specific product or service for discussion. This product must be different from any example already posted by your classmates.
Your initial posting will likely be various paragraphs in length, due to the content, and any outside sources that you use must be appropriately cited.
Your discussion should include:
A brief (one paragraph) discussion of the product. Remember, this product or service must be different from any example already posted by your classmates. Provide a link to the web site for this product or service.
A discussion of the target market for this product or service. Was the target market segmented demographically (based on objective variable such as age, gender, family size, income, occupation, education, race, religion and/or nationality), geographically (based on where prospective consumers live or work), psychographically (based upon lifestyle, interests, hobbies, etc), or behaviorally(based on factors such as product features and usage rate)? Be specific, and keep in mind that the target market may actually be based on a combination of these factors.
In your examination of the product’s or service’s website and/or advertising, what leads you to believe that the company has chosen this target market? Once again, be specific.
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