03 Jul Discuss the following questions? As the emerging markets in developing countries gain global influence and power, do you believe that the current developed countries will be able to maintain their competitive edge? What do you think needs to be changed with the developed countries economic policies to maintain their current role or to become more competitive? By 2050, who do you feel will be the global leader with regards to economic power and the GDP? Use information from your text and other scholarly resources to answer these questions and provide academic support for your opinions. Support your position with a minimum of two references and associated citations. In your responses to peers, consider their viewpoints in relation to your own and enhance or respectfully debate their opinions. LP4 Discussion Discussion 4: Global Health Agencies/NGOs: Roles in Healthcare Actions for Discussion 4: Global Health Agencies/NGOs: Roles in Healthcare Must post first. Discuss the role of global health agencies/NGOs in improving global health. Consider in your discussion, their specific contributions in the health care sector to: • Health care education-related initiativesbr • Their role in the provision of health care services in third world countries • The effectiveness of their initiatives Support your points with illustrative examples of specific initiatives in specific countries. Validate your points with the use of references. Citations must be in proper APA format for both in-text and reference entries.
You will use your chosen country (Ethiopia) for this Assignment. In addition to the country, you will reference the shoe manufacturing firm (introduced in the Discussions).
Write a four to six (4-6) page paper in which you:
- Identify two (2) forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific market (e.g., city) that the segment(s) are located in.
- Give examples of four (4) actionable goals for your business as you embark on your mission to import shoes into your chosen country. Describe why each goal is important to the firm.
- Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale to support why you chose this program.
- Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy.
- Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member.
- Describe the sales promotions that will be used entice both consumers and trade channel partners.
- Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.
- Use at least three (3) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources.
- Format your assignment according to the following formatting requirements:
- Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
- Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
- Examine the process for market research to assess foreign market potential.
- Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
- Determine the logistics and product distribution channel options available to support international marketing.
- Formulate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
- Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing.
- Use technology and information resources to research issues in international marketing.
- Write clearly and concisely about international marketing using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the rubric here.
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