03 Jul SELECT AND RESEARCH AN ADVERTISING AGENCY
Select and research an advertising agency. You can choose a national or local agency. Write a 3-5 page overview and evaluation of the agency.
Specifically, discuss the agencys unique aspects, strengths, services, approach to marketing communications, specialties, client list, and your perception of the organization as a marketing communication firm. See below for a list possible advertising agencies
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National Agencies 1.Crispin Porter & Bogusky 2.R/GA 3.TBWA 4.Mother 5.AKQA 6.Goodby, Silverstein & Partners 7.Edelman 8.Weber Shandwick 9.BBH 10.BBDO Worldwide 11.GDS&M Ogilvy & Mather Worldwide 12.Bozell Worldwide Grey Advertising 13.The Omincon Group 14.Saatchi & Saatchi 15.DDB Needham Worldwide 16.Martin Agency TBWA/Chiat/Day 17.Deutsch 18.Martin Williams 19.Wieden & Kennedy 20.FCB Worldwide 21.McCann-Erickson Worldwide 22.The Wunderman Group 23.Y&R Advertising
Your paper should reflect scholarly writing and current APA standards that requires a Title and a Reference page. Include at least 3-4 sources as references to support your ideas.
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