Question: Franchising is based on a marketing concept which can be adopted by an organization as a strategy…

30 Apr Question: Franchising is based on a marketing concept which can be adopted by an organization as a strategy…

Posted at 20:21h in 2Past Paper by Exams

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee. In return the franchisee pays certain fees and agrees to comply with certain obligations, typically set out in a Franchise Agreement. Discuss the following 1. 2. 3. History of franchising. Importance of franchising industry to the economics and social. Level of franchising development in Malaysia. Format: Font Font Size12 : Times New Roman Spacing Double No. of Pages Not exceed 5 page (exclude cover page and reference)

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