05 Jul CSR AND CORPORATE REPUTATION
This is a research paper about the corporate social responsibility and corporate reputation. I need you to complete the “CSR and Reputation Risk” part of the paper. Below you will see a list. Please conduct your research based upon the following list. For instance what are the negative and positive effects of CSR on “financial implications”, and how this will result in a loss or gain of a corporate reputation. In section F, there are two ethical theories that you should use them to analyze the subject matter of this paper.
CSR and Reputation Risk:
a) Financial Implications
b) Impact on market performance
c) Failure to get good employees
d) Cost of deflecting negative publicity
e) Lower earnings / share price
f) Ethical Test/Theory:
• Peter Drucker. Above all, do no harm
• Ethical Egoism Theory: Ayn Rand and Atlas
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