06 May EXPLAIN HOW THEY ARE USED WITHIN AN ORGANISATION, INCLUDE EXAMPLES.
Task You are required to write a report evaluating two types of emerging Business Intelligence being used in organisations. Some of the suggestions of the topics that you can investigate are as follows:- • Mobile BI • Big Data • In-Memory Analytics • Data Mining • Text Mining • Web Mining • Data Warehouse • Web Analytics For example: Web Analytics Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how the traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. To get a better understanding of how this works, you can Google Analytics Academy (https://analyticsacademy.withgoogle.com/explorer), and choose any of the following self-paced course options:- • Mobile App Analytics Fundamentals (Option 1) • Ecommerce Analytics: From Data to Decisions (Option 2) • Google Analytics Platform Principles (Option 3) • Digital Analytics Fundamentals (Option 4) Report Layout Your report should be formatted using the following guide lines:- • Title Page • Headings and Sub-heading • Introduction • Main Body of the Report o What is BI o Discuss the two BI selected o Explain how they are used within an organisation, include examples. o Advantages and disadvantages of the BI. o Conclusion • References
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