30 Apr EVALUATE THE IMPLICATIONS OF FUTURE TRENDS ON MARKETING STRATEGIES FOR INTERNATIONAL ORGANISATIONS
The below information are for illustrative purposes only (to ensure that students are aware of the marketing criteria for the above assignment) Please dont structure your answer as per below. Instead, please follow the above criteria when writing your report.
Local: The country where you are currently studying.
International: Any other countries (excluding the country where you are currently studying)
Understanding the Marking criteria for Assignment 1:
LO1.1 Analyse the nature and role of Marketing at a local level
LO1.2 Analyse the nature and role of Marketing at an international level
LO2.1 Analyse marketing concepts and approaches at a local level
LO2.2 Analyse marketing concepts and approaches at an international level
LO3.1 Evaluate the implications of segmentation on international organisations
LO3.2 Evaluate the implications of targeting on international organisations
LO3.3 Evaluate the implications of positioning on international organisations
LO4.1 Evaluate the implications of Customer acquisition activities on the organisations performance
LO4.2 Evaluate the implications of Customer retention activities on the organisations performance
LO5.1 Evaluate the implications of innovations on international strategy for products/services
LO5.2 Evaluate the implications of future trends on marketing objectives for international organisations
LO5.3 Evaluate the implications of future trends on marketing strategies for international organisations
L06.1 Critically evaluate the social environment at international levels for the organisation
L06.2 Critically evaluate the political environment at international levels for the organisation
L06.3 Critically evaluate the economic environment at international levels for the organisation
L06.4 Critically evaluate the legal and ecological environment at international levels for the organisation.
Should be follow this structure below and most important partsfor the grade (PESTEL, Segment, targeting, positioning about IKEA, Customer acquisition & reflection and Future trend)
Executive summary
Introduction
External Analysis/Macro environment – PESTEL each (United Kingdom and South Korea)
UK
Political
Economic
Social
Technological
Environmental
Legal
South Korea
Political
Economic
Social
Technological
Environmental
Legal
Situation analysis – SWOT (IKEA appendix with chart)
Strengths
Weaknesses
Opportunities
Threats
Marketing strategies and Marketing objectives
Segment about IKEA
Targeting about IKEA
Positioning about IKEA
Marketing mix – 4P
Product – have to choose one of product from IKEA both UK and South Korea
Price
Place
Promotion
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