09 Jul WHAT IS THE ROLE OF AUTHENTICITY
a) The Dove campaign has been praised as an example of ethical advertising. Evaluate this statement (Do you agree with this statement or you do not? What informs your position? Argue your case accordingly).
(Your evaluation of this statement will be based on the reading, Strategic Communication: Does Client Advocate Mean Consumer Adversary? and other resources posted in the Modules tab. Cite relevant sections of this reading using direct quotation marks to support your position. Minimum number of words = 300. 15 points)
b) What is the role of authenticity in getting consumers to buy products that make them look “better” than they really do?
(Your response will be based on the reading, Strategic Communication: Does Client Advocate Mean Consumer Adversary? and other resources that are provided.
Cite relevant sections of this reading using direct quotation marks to support your position. Minimum number of words = 300. 15 points)
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