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JRN 380 Does Race or Gender Matter in News Reporting Content Analysis of TV News – Detecting Bias &/or Stereotypes Content analysis is a systematic method of analyzing the content of a message. Data collection involves producing a quantitative description of the message under study. Findings are then analyzed and interpreted according to some concept or theory. Assignment: Part #1: Select a local newscast, over the next few weeks watch 2 entire newscasts at different times (morning, noon, evening or late night) on a weekday (Monday – Friday). Part #2: Select a national news program, over the next few weeks watch 2 entire news programs, choose different programs and times.

● For each program, record the roles of each person: sole anchor, co-anchor, weathercasters; their gender; and their race (to the best of your ability). Identify the field reporters as well.

● Track and list ​in order​ each story reported during the newscasts. Give a ​brief

description​ of ​each story​.

● Identify the type of news each person is reporting – for example, local “hard” news stories (serious, unemotional, timely or need to be reported now: politics, government, business, military, disasters); local “soft” news or feature stories (more entertaining than informative, not as immediate, often told from an emotional human perspective: the arts, style, health care, parenting, women’s issues, celebrities); weather; sports; etc.

● Research the news station/network: Include background, history of the station/show,

identify the producers/editors (the “gatekeepers” in charge of setting the news agenda.

● For the local newscasts: research the station to determine the ​coverage area​. Find the demographics​ for the coverage area: overall population, gender, race.

● Here is an example of the demographics for the state of Michigan: “​http://www.infoplease.com/us/census/data/michigan/demographic.html”http://ww w.infoplease.com/us/census/data/michigan/demographic.html

● Here is an example for the city of Detroit: “​http://www.areavibes.com/detroit-mi/demographics/”http://www.areavibes.com/d etroit-mi/demographics/

● Here is a link to the U.S. Census Bureau Quick Facts: “https://www.census.gov/quickfacts/table/PST045215/00″https://www.census.gov /quickfacts/table/PST045215/00

Assessing your findings

● What percent of the anchors are men? What percent are women? What percent are minorities? What percent of field reporters are men? Women? Minorities? What about the in-studio sports anchors? Weathercasters?

● What stories do men cover? What stories do women cover? What stories do minorities

cover? Do you note patterns? Differences? What are those? Are there differences in gender or race depending on the type of story being covered? Who has more “air time”?

● What’s your analysis? Based on the very minimal amount of information you’ve

collected, do you believe the station you analyzed does a good job of representing the community it serves?

● Are the percent of anchors and reporters representative of the overall population of the

coverage area? Compare your statistics.

● Analyze what your findings might mean in terms of how well audiences are being served, what sort of representation there is for men, women, and minorities and the types of stories they’re doing. Perhaps one group covers more “hard” news and another more “soft” news. Why might that be? Are there any stereotypical roles being played out? Might we view one gender or race as better able to handle more “serious” news? What might this say about social power?

Written Assessment Draft your assignment in a Word doc and upload to BB or create directly in BB (if you opt to create in BB, I suggest you copy/paste the text and save a copy in your computer. It’s a good idea in case of any technical issues with BB. ) I’m looking for about 500-750 words. Use full sentences in analysis. Be sure to proofread before submitting (spelling and grammar matter … this is a journalism class!) Assignment points = 100 points Due date = Tuesday, March 20 @ midnight

Example of information to be turned in: Station​: WNEM Coverage Area: Demographics: Background/history: Shows Viewed​ 5-5:30 Wednesday, Feb. 15 & 11pm Thursday, Feb. 16 5pm Wednesday, Feb. 15 newscast: Co-anchors: Bill Blah (white male) and Debbie Dull (white female) Weathercaster: Henry Hurricane (white male) Sports anchor: Sam Splash (African American male) Field reporters: Jessica Jolly (white female)

Ernie Emo (white male) Introduction: Bill Blah (white male), co-anchor, introduced the program. Story 1​: Update on the Flint water crisis (hard news) Bill Blah voiced over video footage (hard news) Story 2: ​Local 9-11 memorial in Flint has been erected Jessica Jolly reported on location. Weather​: Henry Hurricane Sports stories​:Sam Splash Closing: Happy chat with Blah, Dull, Splash 11pm Thursday, Feb. 16 newscast: [record similar info as above] Statistics​: There were no sole anchors for either program. 5pm newscast: Co-anchors: 1 male/1 female 50% male/50% female

Field reporters: 2 male / 1 female 66% male / 33% female

66% white (1 male/1 female) / 33% African American (1 male) Weather …. Sports ….

11pm newscast: [same as for 5pm newscast] 2 newscasts combined: Analysis: Men tended to deal with more hard news. For example,…. Women …. Whites… Minorities… More men than women and more whites than minorities reported during the 5pm newscast, which is generally recognized as the most important newscast of the evening…. Given that the population of the area is xx% white, yy% African American, and zz % Hispanic …. The local population is dd% female and ee% male. Our group believes…. LOCAL TV STATIONS: WEYI-TV (Flint, Saginaw, Bay City; NBC) (Mt. P. Charter, ch 4) Weekdays: 6pm, 11pm WNEM-TV (Saginaw, Flint, Bay City, Midland; CBS)(Mt. P. Charter, ch 7) Weekdays: Noon, 5pm, 5:30pm, 6pm, 11pm WWTV (Traverse City, Cadillac; CBS) (Mt. P. Charter, ch 10) Weekdays: Noon, 5pm, 5:30pm, 6pm, 11pm WJRT-TV (Flint, Saginaw, Bay City; ABC) (Mt. P. Charter, ch 11) Weekdays: Noon, 5pm, 5:30pm, 6pm, 11pm WZZM-TV (Grand Rapids, Kalamazoo, Battle Creek; ABC) (Mt. P. Charter, ch 16) Weekdays: 5pm, 5:30pm, 6pm, 11pm WXYZ-TV (Metro Detroit) – live stream at http://www.wxyz.com/video/watch-newscasts-live WDIV-TV (Metro Detroit) – live stream at http://www.clickondetroit.com/live/watch-local-4-news-live Fox Detroit (Metro Detroit) – live stream at http://www.fox2detroit.com/live

NATIONAL NEWS PROGRAMS: NBC Nightly News – (national) – full episodes http://www.nbcnews.com/nightly-news NBC Today Show – (National) – full episodes http://www.nbc.com/today?cid=rm_t1_130217&nbc=1 CBS Evening News – (National) – full episodes http://www.cbsnews.com/evening-news/full-episodes/ CBS This Morning – (National) – http://www.cbsnews.com/cbs-this-morning/ ABC World News Tonight – (National) http://abcnews.go.com/WN Good Morning America – (National) – http://abc.go.com/shows/good-morning-america

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