10 Jul WHAT ARE THE ELEMENTS OF ITS STRATEGY THAT HAVE ENABLED IT TO ACHIEVE THIS SUCCESS?
1. Pick a local (city, region, or country) brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success? Be prepared to discuss and defend your list of elements with your classmates.
Read the article: “Thirsty for Growth, Liquor Giant Taps African Market” and then perform a case analysis that covers the following questions:
1. Why haven’t Diageo’s global branding strategies worked in Africa?
2. What has the company done to change its marketing strategies?
3. Are there risks to the Diageo brands to the new approach?
4. What are the social implications of Diageo’s actions?
2. Read the General Guidelines for Case Studies before beginning this assignment.
Submit a 2-3 page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12-points in
The assignment has 2 parts discussion and written. The discussion needed few days in advance so I can post on the forum for students to discuss. Below is the professor posting. Hopefully, you can break down the words to accommodate the discussion partly because I will not be able to pay you any more than decided price. Submit a 2-3 page case analysis, (independent of the title page and reference, page) double-spaced in Times New Roman font which is no greater than 12-points in size. Paper and all citations should be in APA format.
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