12 Jul SHOULD IDENTIFY AN INNOVATIVE BUSINESS VENTURE
The innovative company for this assessment is Google, one of Google innovative products should be chosen to write about it, and the following is required for the assessment. The report should be between 5-to-7 pages, dont forget to include all the references. The submission is due to 26th of September Initial Submission: Market Opportunity Assessment (MOA) The Initial Assignment To start the innovation project, students will learn how to tell the difference between a good idea in a casual conversation and a great scalable business opportunity. Document Preview: The innovative company for this assessment is Google, one of Google innovative products should be chosen to write about it, and the following is required for the assessment. The report should be between 5-to-7 pages, dont forget to include all the references. The submission is due to 26th of September Initial Submission: Market Opportunity Assessment (MOA) The Initial Assignment To start the innovation project, students will learn how to tell the difference between a good idea in a casual conversation and a great scalable business opportunity. In this exercise, you will identify and define a market opportunity and present the opportunity in a report. Each student will create a market opportunity assessment proposal in which you will analyse and describe your innovation opportunity. Proposals will be posted on the class website and open to review among our fellow innovation funding students. Venture capital will be allocated among proposals reflecting market confidence in the innovation idea. This project is not intended to be a business plan for an innovation idea, but rather an investigation of the feasibility of an idea and viability of commercializing it. As such, your project should reflect an understanding of the core concepts that you have been taught in this course. It should also reflect a concerted analysis on your part to investigate the idea proposed. Key Deliverables You should identify an innovative business venture (new business, product or service) opportunity from the FastCompany innovation website and perform an initial analysis to understand whether, why and how your opportunity can be turned into a scalable business. In your written analysis, you should tell the “story” of your proposed innovation by addressing as much of the following as possible and appropriate to your specific innovation concept: Concept and Vision. Where did your idea come from (e.g., a new technology, another market)? Explain what the market opportunity is and… Attachments: The-innovatio….docx
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