12 Jul AN EXCELLENT INTRODUCTION THAT EXHIBITS INTEREST IN THE RESEARCH PROJECT AND EFFORTS TO INTRODUCE THE KEY MARKETING ANALYSIS.
http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/Week4-PizzaHutKoreaCaseStudy.pdfUsing the Rubric below: Case Study Rubric, write a two page paper, APA formatted (double spaced, references on third page). Be sure you save the document with your last name and week 4. Document Preview: Case Study Rubric Criteria Unacceptable .5 Adequate 1 Average 1.5 Exceptional 2 Score Introduction Inability to thoughtfully introduce the topic and provide the reader with insight of the marketing research concepts that will be discussed in the paper. Little evidence of interest in the topic. A bare minimum introduction exhibiting a lack of thoughtfulness and interest in creating a quality paper. An introduction to the project that exhibits interest in the topic along with an ability to grab the readers interest. An excellent introduction that exhibits interest in the research project and efforts to introduce the key marketing analysis. Concept Development Has not submitted a paper that exhibits meaningful marketing research concepts and analysis. This paper lacks any substantial effort to provide college level work. A bare minimum paper exhibiting a lack of enthusiasm about research and related marketing concepts. The research concepts developed in the paper are not according to the assignment and is marginally explained. Includes a thoughtfully written analysis that develops a host of meaningful research concepts and illustrations that adequately explain the objectives and situation analysis. Evidence of documented data and opinions, clear and concise development of concepts and conclusions. Exhibits critical thinking and offers marketing analysis of selected problem and organization with the situation. Analysis The student is not able to transfer the essence of marketing ideas and analysis in a logical and thoughtful manner in order to conceptually develop an acceptable paper. The paper evidences marketing knowledge , however it exhibits Few, if any, references to the core topics related to marketing. The text offers marginal compare/contrast of the chosen brands. A paper that clearly evidences demonstration of marketing research concepts, techniques and tools such as segmentation, legal and ethical standards of practice, and… Attachments: case-rubric.docx
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