15 Jul MULTI-PROJECT FIRMS THAT RUN THEMSELVES AS CORE SERVICE PROVIDERS WILL BE MORE EFFECTIVE IN PROVIDING VALUE FOR ITS CUSTOMERS.
Read the article “Integrating service practice into project management: A matter of ‘do or die’?” written by Burström, Jacobsson and Wilson (2014).
Write a paper of approximately three (3) pages (double-spaced, single sided) that identifies the importance and application of one of the four propositions discussed by the authors to business service organizations (below): Ensure that readings from this week, daily lectures, related video(s) and your own experience are incorporated in paper.
Multi-project firms that run themselves as core service providers will be more effective in providing value for its customers.
Projects are engagement platforms for service delivery.
Functional representatives in projects should view their prime role as service providers.
Project members’ interactions are qualified service encounters.
Include a minimum of two sources,
Burstrom, T.A., Jacobsson, M., & Wilson, T.L. (2014). Integrating service practice into project management: A matter of “do or die?” International Journal of Managing Projects in Business, 7(1), 5-22.
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