15 Jul Marketing
Option 2. Argue for or against your own theory.
Option 3. Argue for or against a business decision, organizational plan, business philosophy, policy decision, or concept related to the class.
The paper should cite approximately eight peer reviewed full text journal articles retrieved from ProQuest, BE & T, InfoTrac, and Academic OneFile. Your paper should integrate at least the following elements:
The presentation of a firm position regarding your stance or theory.
An offering of a strong position using evidence-based argumentation.
An address of opposing points as to present a well-rounded argument controlling personal biases and strengthening your argument while diminishing the opposition’s points.
An effort to use evidence and argument flow as to instill a sense of trust into your reader.
Paper Requirements
The analysis requires the additional components:
One nameless/anonymous or web reference.
Two APA formatted short quotes used to support the paper.
One APA formatted figure that you created that helps support your argument and research findings.
APA formatted paper including: o Font: Times New Roman, 12 point, and double spaced.
o Margins: One inch margins, all around.
o Indents: One-half inch indent as to begin a paragraph.
o Proper APA citations and references.
o Proper use of Level 1 headings as to label the introduction, main body, and conclusions segments.
o Proper use of Level 2 headings as to label the sections within the main body and conclusions.
o A proper title page.
o A reference page utilizing hanging indents and alphabetized by the last name of the first author.
Free of spelling errors and minimal use of passive voice.
Create
a 12
–
page argumentative/persuasive research paper given one of the following options:
Option 1.
Argue for or against an established theory.
Option 2.
Argue for or against your own theory.
Option 3.
Argue for or against a business decision,
organizational plan, business philosophy, policy decision, or concept
related to the class.
The paper should cite approximately eight peer reviewed full text journal articles retrieved from ProQuest, BE & T,
InfoTrac, and Academic OneFile. Your paper sho
uld integrate at least the following elements:
?
The presentation of a firm position regarding your stance or theory.
?
An offering of a strong position using evidence
–
based argumentation.
?
An address of opposing points as to present a well
–
rounded arg
ument controlling personal biases and strengthening
your argument while diminishing the opposition’s points.
?
An effort to use evidence and argument flow as to instill a sense of trust into your reader.
Paper Requirements
The analysis req
uires the additional components:
?
One nameless/anonymous or web reference.
?
Two APA formatted short quotes used to support the paper.
?
One APA formatted figure that you created that helps support your argument and research findings.
?
APA formatted
paper including:
o Font: Times New Roman, 12 point, and double spaced.
o Margins: One inch margins, all around.
o
Indents: One
–
half inch indent as to begin a paragraph.
o Proper APA citations and references.
o
Proper use of Level 1 headi
ngs as to label the
introduction, main body,
and
conclusions
segments.
o
Proper use of Level 2 headings as to label the sections within the
main body
and
conclusions
.
o A proper title page.
o
A reference page utilizing hanging indents and alphabetized b
y the last name of the first author.
?
Free of spelling errors and minimal use of passive voice.
Create a 12-page argumentative/persuasive research paper given one of the following options:
Option 1. Argue for or against an established theory.
Option 2. Argue for or against your own theory.
Option 3. Argue for or against a business decision, organizational plan, business philosophy, policy decision, or concept
related to the class.
The paper should cite approximately eight peer reviewed full text journal articles retrieved from ProQuest, BE & T,
InfoTrac, and Academic OneFile. Your paper should integrate at least the following elements:
? The presentation of a firm position regarding your stance or theory.
? An offering of a strong position using evidence-based argumentation.
? An address of opposing points as to present a well-rounded argument controlling personal biases and strengthening
your argument while diminishing the opposition’s points.
? An effort to use evidence and argument flow as to instill a sense of trust into your reader.
Paper Requirements
The analysis requires the additional components:
? One nameless/anonymous or web reference.
? Two APA formatted short quotes used to support the paper.
? One APA formatted figure that you created that helps support your argument and research findings.
? APA formatted paper including: o Font: Times New Roman, 12 point, and double spaced.
o Margins: One inch margins, all around.
o Indents: One-half inch indent as to begin a paragraph.
o Proper APA citations and references.
o Proper use of Level 1 headings as to label the introduction, main body, and conclusions segments.
o Proper use of Level 2 headings as to label the sections within the main body and conclusions.
o A proper title page.
o A reference page utilizing hanging indents and alphabetized by the last name of the first author.
? Free of spelling errors and minimal use of passive voice.
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