18 Jul EXPLAIN WHY COMPANIES USE MARKETING CHANNELS AND DISCUSS THE FUNCTIONS THESE CHANNELS PERFORM.
1. Companies try to forge a marketing channel, a set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. Information, promotion, contact, matching, and negotiation help to complete transactions. Physical distribution, financing, and risk taking help to fulfill the completed transactions. Explain why companies use marketing channels and discuss the functions these channels perform.
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Your response must be 3 pages minimum in APA format where appropriate. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You should have no fewer than 7 references for your response to this particular question.
Stakeholders are people who have an interest in a commercial entity including those within the organization and outside. These include the boss, senior executives, customers, suppliers, government, your co-workers, the team and others. All these people are important in the implementation and success of strategy. Stakeholder analysis is an important aspect to the financial management of a company. What do you understand by the phrase “stakeholder analysis”? Attempt a stakeholder analysis of an organization that you are closely associated with. Consider the strategic tool of “stakeholder analysis” to:
• Identify people or groups and institutions that will influence your initiative
• Anticipate the kind of influence, positive or negative, these groups will have on your initiative
• Develop strategies to get the most effective support possible for your initiative and reduce any obstacles to successful implementation of your program.
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Your response must be 3 pages minimum in APA format where appropriate. You will need to include in-text citations and a references list for external references used in supporting your points for this question. You should have no fewer than 7 references for your response to this particular question.
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