19 Jul Integrated Global Marketing Case Study
This assignment helps you develop the skills to master the following course competencies:
- Apply theories, models, and practices of marketing.
- Integrate fundamental principles and application of marketing to address business problems.
- Develop innovative and sustainable solutions to strategic marketing challenges.
- Integrate marketing analyses into general business management planning and decision making.
- Communicate in a manner that is professional and consistent with expectations for members of the business.
This assignment helps you develop the skills to master the following objectives:
- Analyze the fundamental principles of the marketing mix of a company or firm.
- Assess how technology adds value to the marketing process, including understanding market decision support system and customer relationship management (CRM) strategies.
- Analyze the segmentation processes of a company.
- Analyze the tools available for marketing communication and effectiveness of their usage in promoting a company.
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