19 Jul EXPLAIN STRATEGIES THAT CAN BE USED TO MINIMIZE THE NEGATIVE IMPACTS WHILE MAXIMIZING THE POSITIVE IMPACTS TUI GROUP BUSINESSES
Purpose of the assignment:
This unit enables learners to gain understanding of the travel and tourism sector, the influence of government, the effects of supply and demand, and the impacts of tourism.
TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant TUI Group as specified towards each task:
TUI Group is the world’s number one tourism business. TUI Group broad portfolio consist of tour operators, 1,800 travel agencies and leading online portals, six airlines more than 130 aircraft, over 300 hotels with 210,000 beds, 13 cruise liners and countless incoming agencies in all major holiday destinations around the globe. This integrated offering enables the group to provide over 30 million customers with holiday experience in 180 regions.
LO1. Understand the history and structure of the travel and tourism sector
TASK 1
Eco-consultant is recruiting tour guide officers, project officer and executive officers for TUI Group. You have been shortlisted and invited to an interview for the position of project officer. A key part of the selection criteria is to demonstrate a good understanding of the history and structure of the travel and tourism sector. You will be making a poster presentation on the historical developments of the industry and the structure of the travel and tourism sector. You should include a timeline chart showing key historical developments and Diagram created by you explaining the structure of the travel and tourism sector. You need to carry out a research to support your findings by using supportive materials like books, websites, etc.
Your poster presentations should address 1.1 and 1.2:
1.1 – Explain key historical developments in the travel and tourism sector supported by a timeline chart of major developments over the period
1.2 – Explain the structure of the travel and tourism sector. Create a diagram to show the structure of the travel and tourism sector followed by an explanation.
LO 2. Understand the influence of local and national governments and international agencies on the travel and tourism sector
TASK 2
You have been employed as a Project officer in TUI Group in the United Kingdom; you are planning for the new events to promote TUI Group tourism Businesses in China. TUI Group is looking at expanding its operations in the Chinese market focusing mainly on leisure and business tourists. You are attending a conference as a Project officer to give a presentation on the function of government, government sponsored bodies and international agency in travel and tourism sector, and how local and national economic policy influences the success of the travel and tourism sector in the UK. Your research assistant has brought the following article which he thinks may be helpful in your preparation.
London welcomes new visitor visas for Chinese tourists
Starting in 2016, new visitor visas for tourists from China will be valid in the UK for 2 years, which is 4 times the usual 6 month limit for standard visitor visas. There are also plans to introduce a new 10 year multiple entry visit visa for Chinese tourists at no extra cost.
The economic benefits for London’s tourism economy are expected to be significant. Over the past five years (2009-2014), the number of Chinese visitors coming to London has risen by 112 per cent. Spending over the same period has risen by 167 per cent and forecasts for the next 8 years from Oxford Economics anticipate additional growth of 77 per cent.
The national picture is also positive. Chinese tourists currently contribute £500 million annually to the UK economy with record numbers visiting the UK to make the most of all the retail opportunities and visitor attractions on offer – up 35% between April and June this year compared to the same period in 2014, according to latest figures from VisitBritain.
Prime Minister David Cameron said: “China is becoming one of our fastest-growing tourism markets so making it easier and more convenient for Chinese visitors to come to the UK is extremely important. That is why the announcement I’m making today is great news for our tourism industry and great news for the British economy enabling us to maximise Chinese spending power even further. It will mean that the UK has the best offer in Europe for Chinese tourists and will build on our already strong people to people links, strengthening UK-China relations further”
Gordon Innes, CEO of London & Partners, the Mayor’s official promotional company for London which runs VisitLondon.com said: “This is fantastic news for London and its Chinese visitors, who are already coming to the capital in record numbers and spending more than ever. Our visitor offering for the Chinese market spans a range of hospitality services and user-friendly tools for Chinese visitors to get the most out of their visit, from impeccable feng shui to congee at breakfast, Chinese-speaking staff, China Union Pay facilities, translated audio guides and much more. London & Partners is working closely with partners across the industry to promote the capital to Chinese tourists and develop initiatives to boost the numbers of visitors coming to London from China in the future.”
You also have to present a summary of an article for publication in Travel and Tourism magazine discussing the implications of political change on the travel and tourism sector in China and United Kingdom. You need to carry out a research to support your findings by using supportive materials like books, websites, etc., and give a feedback addressing P2.1, P2.2, and P2.3.
2.1 – Provide a power point presentation analysing the function of government, government sponsored bodies and international agencies in travel and tourism
2.2- Make a power point presentation explaining how local and national economic policy influences the success of the travel and tourism sector
2.3- Draft an article for publication in Travel and tourism magazine discussing the implications of political change on the travel and tourism sector in different countries (Approx. 500 words)
LO 3. Understand the effects of supply and demand on the travel and tourism sector
TASK 3
In this task, you are part of the product development team at TUI Group one of the leading tour operators in the world. There has been concern about the challenging competitive environment faced by the tour operator’s industry. You are to produce an information pack that could be given to a new manager who has recently joined TUI Group product development team. In your pack, you must explain factors affecting tourism demand in the travel and tourism sector and how supply has changed at TUI Group to meet the effects of demand. Carry out research using supportive materials like books, websites, etc., and give a feedback of the findings addressing P3.1, and P3.2 and submit a written management report. (Approx., 800 words)
3.1- Explain factors affecting tourism demand
3.2- Explain how supply has changed at TUI Group to meet the effects of demand
LO 4. Understand the impacts of tourism
TASK 4
You have been further asked by your manager at TUI Group to carry out a detailed research into the impact of TUI Group products in any two of the following tourist destinations: Spain, Greece, Turkey, Thailand, and Egypt; the strategies that can be used to minimise the negative impacts while maximising the positive impacts at the tourist destinations. You will need to submit a written management report by using supportive materials like books, websites, etc., and give a feedback addressing P4.1, and P4.2. (Approx. 800 words)
4.1 – Evaluate the main positive and negative economic, environmental and social impacts of tourism with reference to TUI Group businesses
4.2 – Explain strategies that can be used to minimize the negative impacts while maximizing the positive impacts TUI Group businesses
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