20 Jul CRITICALLY EVALUATE AND EXPLAIN THE CONCEPT OF CUSTOMER RELATIONSHIP MARKETING (CRM).
Framework
Using two organisations as a vehicle for discussion provide a critical examination and discussion of the evolution of the marketing concept into first relationship marketing and then ‘Customer relationship Management (CRM)’. Critically discuss and explain that ‘Customer relationship Management’ is not just about keeping your customers satisfied; it allows firms to attract customers with speed, accuracy, availability, creativity and flexibility. In today’s ever-changing business and technology environment, CRM is more crucial than ever – ultimately a firm’s ability to compete, survive and profit may depend on it. The subject of marketing is dynamic and evolving. Every year there seems to be a new conceptual, strategic or operational innovation within the field. The nature and direction of modern marketing has changed over the last 30 years.
Specifically you should:
Critically evaluate and explain the concept of Customer relationship Marketing (CRM). (13 marks)
Critically evaluate and explain the concept of relationship marketing. (12 marks)
Link the two. CRM has evolved out of relationship marketing. Customer retention is the basic premise behind both concepts and is the main rationale for employing a CRM strategy. (15 marks)
Critically discuss and explain that CRM is a form of relationship marketing that makes full use of information technology in the form of data warehousing and data base marketing etc. in order to provide a ‘seamless’ coordination between sales, marketing per se, customer service, field support, after sales service and other customer facing functions. (10 marks)
All work should be appropriately referenced using APA6. Use at least six individual sources for this this part of the assignment. Use academic journal articles sources as well as books and other relevant material.
The above are simply indications. Any relevant answer should be accepted as long as it contains the salient issues and answers the question set.
50 marks
Word count: 2,000 words
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.