21 Jul SHOULD THE OWNERS GO AHEAD AND PURCHASE THE REC OFFSETS AND MAKE THE PRODUCT CLAIMS?
Take a look at Case 10.5 Show more Rae & Wong Beyond Integrity 3rd Ed. (Zondervan) 2012 ISBN: 9780310291107 Take a look at Case 10.5 page 437 and answer the following questions: 1.Should the owners go ahead and purchase the REC offsets and make the product claims? 2.Would doing so without a simultaneous reduction in the companys environmental footprint be greenwashing? Question #1 This is probably the easier question to answer. The well written answer will address the following points: 1.The owners would be contributing money to whatever environmental processes the REC organization supports. 2.It would be truthful to advertise such financial support through the purchase of the offsets. Question #2 The tougher answer. It is one thing to advertise financial support for green processes. It is yet another thing to market the firm as green when it is knowingly leaving a heavy environmentally destructive footprint. The student might also point out that once a user is on the grid it is not easy may in fact be impossible to go off grid and use more eco-friendly energy generation. Show less
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