21 Jul DO NOT SIMPLY STATE MARKET PENETRATION ELABORATE ON WHAT IT MEANS AND WHAT IT ENTAILS?
Advanced Strategic Management
General notes:
Read carefully the case and answer the whole questions below based on the case.
You have to answer each question separately from other.
I attached some chapters that will help you.
You dont need to copy anything from the internet.
Questions Pages
Question 1 to Question 5 1 Page
Question 6 to Question 8 1 Page
Question 9 to Question 11 1 Page
Question 12 1 Page
Question 13 1 Page
Total Page 5 pages
1- From the current mission statement of McDonalds (You may find it in the internet). You have to rewrite the Mission statement of McDonalds to include at least 7 factors matrix. The matrix are (Customers Products or Services Markets Technology Philosophy Self-Concept etc)
2- How the contingency planning may help McDonalds to achieve their mission and vision?
3- From the financial Data given in the case you have to evaluate the McDonalds financial performance and focus on the positive and negative area. Discuss it.
4- How the company does has effect on globalization and what type of strategies used to do the globalization?
5- Identify a marketing strategy the firm uses in terms of good and bad points. Discuss them
6- You have to do the environmental analyze for McDonalds based of the following factors (Economic Competitors Cultural Demographic)
7- Does the McDonalds used any of these strategies (Adaptation Aggregation Arbitrage)? Discuss.
8- Show and explain the SWOT matrix with strategies for McDonalds
9- Show the BCG matrix. Again discuss the implications of your findings.
10- Show the Grand Strategy matrix. Again focus on implications after giving the quadrant selection. Do not simply state market penetration elaborate on what it means and what it entails?
11- Describe and discuss the McDonalds strategies into two parts:
Existing strategies used and to be continues
New strategies to be started.
Note: For Question 13 the attachment PPT Called Ch06 Owais and Ch06 Owais. Will help you. But again you have to use the case to get the information
12- You have to complete the following tables of IFE and EFE of McDonalds. Discuss each score after completing the table.Must be from the case
Internal Strengths Weight Rating Weighted Score
Internal Weaknesses
Total
ExternalOpportunities Weight Rating Weighted Score
External Threats
Total
13- Show and explainthe SPACE matrix discussing the factors and scores and their meaning.Must be from the case
Internal Analysis
Financial Strength (FS) External Analysis
Environmental Stability(ES)
Financial Strength (FS) average Environment Stability (ES) average
Internal Analysis
Competitive Advantage (CA) External Analysis
Industry Strength (IS)
Competitive Advantage (CA) Average Industry Strength (IS) Average
Awarded
Since 1955 weve been proud to serve the world some of its favorite food. And along the way weve
managed not just to live history but create it: from drive-thru restaurants to Chicken McNuggets to
college credits from Hamburger U and much more. its been quite the journey and we promise this is
just the beginning-weve got our hearts set on making more history. During 2014 there were no
material changes to the Companys corporate structure or in its method of conducting business. in
2014 the Company continued the process it began in 2005 to realign certain subsidiaries to develop
a corporate structure within its geographic segments that better reflects the operation of the
McDonalds worldwide business. The Company operates and franchises McDonalds restaurants
which serve a locally-relevant menu of quality food and drinks sold at various affordable price points
in more than 100 countries. McDonalds global system is comprised of both Company-owned and
franchised restaurants. McDonalds franchised restaurants are owned and operated under one of the
following structures conventional franchise developmental license or affiliate. The optimal
ownership structure for an individual restaurant trading area or market (country) is based on a variety
of factors including the availability of individuals with the entrepreneurial experience and financial
resources as well as the local legal and regulatory environment in critical areas such as property
ownership and franchising. We continually review and as appropriate adjust our mix of Company-
owned and franchised restaurants to help optimize overall performance. The business relationship
between McDonalds and its independent franchisees is of fundamental importance to overall
performance and to the McDonalds Brand. This business relationship is supported by an agreement
that requires adherence to standards and policies essential to protecting our brand. The Company
views itself primarily as a franchisor with the vast majority of McDonalds restaurants (approximately
80%) owned and operated by independent franchisees. Franchising enables an individual to own a
restaurant business and maintain control over personnel purchasing marketing and pricing
decisions while also benefiting from the strength of McDonalds global brand operating system and
financial resources. One of the strengths of this model is that the expertise gained from operating
Company-owned restaurants allows McDonalds to improve the operations and success of all
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