22 Jul Chex Cereal
This section has a LIMIT of five pages (one point deducted for exceeding this limit).
In the Price section, describe UP TO THREE of the following factors related to the current Price (NOT past variations of the Price), as discussed in Chapters 17 & 18. Only describe those that apply to the product/service assigned.
As this is a RESEARCH paper, the writing should always be in third person (e.g. “The Company prices their products by…”) and NOT in first person (e.g. “I found that the company prices their products by…”) or second person (e.g. “When you see their products, you will notice their products are priced by…”).
NOTE: Do NOT include profit/loss statements or stock information. The profitability and stock price of the company and/or product is irrelevant to this paper.
References Notes:
· Refer to the school’s website for a review of the consequences of plagiarism and how to avoid it.
· Throughout the paper, use APA format in-text citations to identify sources.
· Substantiate all of your personal opinions of students by identifying the third party, credible source evidence that led to such conclusions.
· Verify that source listings in the References Section correspond with the in-text citations. If I cannot determine which in-text citations correspond with the listings in the Reference section, the paper may not get credit for the source.
· Credible sources are sources dated post-January 1, 2012. Credible sources do not include personal interviews of company employees, blogs, Wikis (including Wikipedia), student papers or presentations, and discussion boards.
· Sources from the company itself (e.g. websites, annual reports, sales literature, etc.) are only counted as ONE source for a section even though it might be cited several times.
Select UP TO THREE of the following topics to report on and label each section (using the highlighted phrase – one point deducted for not doing this):
§ Pricing Objectives: Describe the objectives used for the company in setting their prices (profit-oriented, sales-oriented, OR status quo).
§ Markups: Describe the markups used in the distribution channel, how much they are and how they are calculated.
§ Pricing Flexibility: Describe the use of discounts, personalized pricing, and/or negotiable pricing and the purpose for each.
§ Product Life Cycle Pricing Strategies: Describe the pricing strategies used over the product life cycle and why.
§ Pricing Factors: Describe the factors that affect the sensitivity of the product’s pricing (substitutes, economic considerations, consumer trends, etc.)
§ Psychological Pricing Techniques: Describe the use of psychological pricing techniques used (bait pricing, lead pricing, prestige pricing, etc.) and the purpose(s) they serve.
§ Product Line Pricing: Describe how different products in the same product line are priced and how cannibalism is minimized.
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