Assignment

Create an observation study by doing the following steps:

1. You will create a list of 10 things that you want to “observe” and keep track of during the study. (Please lookup this link for further clarification http://www.drcath.net/toolkit/observation.html). For example if I go to the Mall and observe customers going in and out of Dillards and Macy’s (compare two similar stores), I would like to “observe” the types of people who visit the mall, or the various cultures, the variety of age groups visiting, family types, and so on)
2. You will need to create useable statistical data including graphs, charts, and percentages to provide in your presentation. (Please label your charts and graphs and explain them)
3. Using the data collected give recommendations to explain how this data can be used to increase sales or promote the retail store where you conducted the observation.(Lets say you were observing customers in Dillards, with the data that you collected what suggestions can you make to Dillards to increase sales or promote Dillards to the consumer base in your locality).
4. You will make notes of your observations (Please use Observation Form attached) and report in along with your findings in a 600 word APA (6th edition) format paper.

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