22 Jul HOW EFFECTIVE HAS JACKSON BEEN AS AN ART DIVISION VICE PRESIDENT?
ARTs Peter Vyas;
Instruction
Read the case before write
Task: Assume that you were invited to advice to ARTs Peter Vyas. What recommendations would you submit to him and why?
Process: Before writing your recommendations you may want to address the following issues:
1. As Peter Vyas how would you handle the expenditure request for the re-launch of the mini water oxidation system?
2. As Cynthia Jackson would you approve the expenditure request if Vyas sends it up to you?
3. How effective has Vyas been as front-line manager at ART? How effective has Jackson been as an ART division vice president?
4. How has Vyas managed the global challenges this project involved?
5. How has ART been able to foster innovation and an entrepreneurial environment in the context of a large corporate entity?
Policies: You are NOT allowed to use or consult any other information source in reference to this case. You should do it all by yourself without any assistance whatsoever. You should clearly state in your reports cover page that you comply with these two conditions.
________________________________________________________________________________________________________________
HBS Professor Christopher A. Bartlett and Heather Beckham prepared
this case solely as a basis for class discussion and not as
an endorsement a
source of primary data or an illustration
of effective or ineffective management. Th
is case though based on real events is
fictionalized and any
resemblance to actual persons or entities is coincidental. Ther
e are occasional references to
actual companies in the narratio
n.
Copyright 2010 President and Fellows of Harvard College. To orde
r copies or request permission to reproduce materials call
1-800-545-7685
write Harvard Business Publishing Boston MA 02163 or go to h
ttp://www.hbsp.harvard.edu. This publication may not be digitize
d
photocopied or otherwise reproduced posted or transmitte
d without the permission of Harvard Business School.
CHRISTOPHER A. BARTLETT
HEATHER BECKHAM
Applied Research Technologies Inc.:
Global Innovations Challenges
On June 5 2006 Peter Vyas paced his office as he grappled with a request for $2 million to re-
launch a mini water-oxidation product. Despite two fa
ilures to bring this product to market over the
past three years his team was confiden
t this latest iteration was a winner.
For Vyas general manager of the Filtration Unit
of Applied Research Technologies (ART) the
request presented a major challenge. He recognized th
at his team had worked tirelessly to make this
project a reality and strongly believed they were
now headed in the right direction. But he also
understood that the Filtration Units track record
of failure during this products development had
hurt its credibility. If he supported the proposal
he knew he would be putting on the line not only
his own personal credibility but al
so that of the entire unit.
Due to the projects size final
approval would be made by Vyass boss Cynthia Jacksonthe
newly appointed vice president of
ARTs Water Management Division. Jackson was acutely aware of
the mounting losses in the Filtration Unit and sh
e had already devoted a significant amount of time
trying to get them back on track. She
had confided to one of her colleagues:
When I took on this assignment I was told my first task was to fix the Filtration Unit. The
unit only had one revenue-generating product line and had failed to bring a profitable new
product to market in five years. It was clear that
I was expected to either turn it around or shut
it down.
Im trying to protect them and ensure they get su
pport but my initial feeling is if they are to
survive they must become much more disciplined. They seem to be making progress on that
front but in all honesty I sometimes wonder if it is time to cut our losses and initiate a harvest
strategy for the unit.
4168
FEBRUARY 19 2010
For the exclusive use of M. Yu 2014.
This document is authorized for use only by Mengchao Yu in MGT 691-57 taught by DR. JOSEPH GANITSKY at University of Miami from October 2014 to December 2014.
4168
|
Applied Research Technologies Inc.: Global Innovations Challenges
2
BRIEFCASES
| HARVARD BUSINESS SCHOOL
Applied Research Te
chnologies Inc.
ART was one of the technology worlds emerging
giants. The company had grown through the
merger and acquisition of numerous technology-bas
ed industrial companies acquired in the LBO
buyout waves of the 1980s and 1990s.
By 2006 ART consisted of a portfoli
o of about 60 business units each
of which operated as a profit
center. Total corporate revenue was $11 billion in 2006.
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