23 Jul DESCRIBE HOW THE ADVERTISER HAS UTILIZED ANY OR ALL THE ELEMENTS OF THE MARKETING MIX IN THAT ADVERTISEMENT.
Both market segmentation and target marketing are immensely valuable to the advertising process and the design and development of the 4Ps in marketing. Without completing these an advertisement is likely to be ineffective. For this discussion discuss the difference between target marketing and market segmentation in your own words.Locate an advertisement using Moat for your search (remember to create a reference entry and cite the source for the advertisement you select).Explain which market segmentation strategy was used in creating the advertisement (refer to any applicable variables expressed in Exhibit 4-2 to justify your explanation).List and define each element of the 4Ps or marketing mix.Describe how the advertiser has utilized any or all the elements of the marketing mix in that advertisement.
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