25 Jul Marketing Research Group Assignment Of 3000 Words
In this assignment you will carry out research and make recommendations.
· Discuss the Market Research plans (Assignment 1) of each of the members of your group.
· Select one of these plans to be the basis for the group assignment..
· Adapt the research plan so that the research can be carried out by surveying students at the Holmes institute.
· Carry out the research specified in the plan.
- Show how the research answer will impact upon the business decision.
- Discuss how the business decision will affect the success of the business.
- You are expected to consult at least two journal articles for and by each member of the group, to provide deeper insight into the ideas explored in your project.
- Use of Harvard referencing to identify the source of all ideas.
Assessment
- Clarity of description of the business decision.
- Clarity and relevance of the research question.
- Reliability and validity of the research project design
- Discussion of possible sources of error and what can be done to reduce them
- Clarity of discussion of how the research findings should be applied to the business decision.
- Clarity of explanation of how the business decision will affect the success of the business.
- Use of ideas from Journal articles
- Use of Harvard referencing to identify the source of all ideas.
- Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.
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