26 Jul BRIEFLY DESCRIBE EACH ADVERTISEMENT, EACH PRODUCT AND EACH BRAND.
This week’s Discussion focuses on how advertising campaign and positioning decisions are based upon the elements in the Advertising Spiral (described on pages 100108 of your textbook). Positioning is another term for fitting the product into the lifestyle of the buyer. The Advertising Spiral is an expanded version of the advertising stages; advertising stages are the product life cycle as specifically related to advertising.DirectionsChoose two different advertisements for two different products.Briefly describe each advertisement, each product and each brand.Choose and describe one target market segment for each of the two products.Describe how each of the two chosen advertisements represent the positioning strategy for each product.Identify where each of the two products sits within the Advertising Spiral and explain why you made your decision.Support your decision by including a quote from your textbook (use APA formatted in-text citation and list the reference at the end of the response).Provide your assessment if the positioning strategy is consistent with the products placement within the Advertising Spiral.Assess whether either of these product marketing strategies fit into the category of niche marketing and explain why or why not.Proofread your response, run spell check and grammar check, and proofread again. Post your polished response in the Unit 2 Discussion forum.
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