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MKT 265 Module Six Blog Guidelines and Rubric Overview: The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using WordPress or Blogger. You should paste the link to your blog post in the discussion forum associated with each task. Please review the resources below prior to developing your blog, as needed:

 Creating a Free WordPress Blog—Tutorial for Beginners (15:36)

 How to Publish a Blog Post (1:32) Below are some additional resources for improving your blog:

 How to Write a Blog Post for Beginners: This article is an introduction to writing blog posts.

 Blog Basics: Developing Your Blog: This article examines the purpose of a blog community and how to strengthen and develop that community.

 12 Easy Ways to Improve Your Blog: This article examines important elements in developing your own blog.

 How to Drastically Improve Your WordPress Blog’s Comments: This article examines how to better engage and manage your online community.

 Blogging Best Practiceshttp://snhu-media.snhu.edu/files/course_repository/undergraduate/mkt/mkt265/mkt265_blogging_best_practices.pdf Prompt: In this blog assignment, you will assess the use of marketing perspective and its impact on relationships. After reviewing this 60 Minutes transcript, discuss whether you follow any influencers, and respond to the following questions:

 What do you notice about this type of marketing?

 What strategies are they employing?

 What role do these influencers play in marketing?

 How does the use of marketing perspective impact the relationship between the company and consumer?

Rubric Guidelines for Submission: You should create your blog in WordPress or Blogger and submit a link to it in the discussion forum in Blackboard. Your blog should be written in a professional voice and appropriately formatted for a blog. Any sources cited should cited in APA format. Blog entries must be between 400 and 800 words in length. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Type of Marketing

Provides several specific observations regarding the influencer marketing approach

Observations regarding the influencer marketing approach are limited

Observations regarding the influencer marketing approach are not evident

20

Strategies Explains numerous strategies that influencers utilize while marketing

Strategies that influencers utilize while marketing are limited

Strategies that influencers utilize while marketing are not evident

20

Role Examines an influencer’s overall role in marketing and provides specific concrete examples

Insufficiently examines an influencer’s overall role in marketing

Does not examine an influencer’s overall role in marketing

20

Marketing Perspective

Impact

Evaluates the use of marketing perspective and the impact it has on the relationship between the company and consumer

The use of marketing perspective and the impact it has on the relationship between the company and consumer are minimally addressed

The use of marketing perspective and the impact it has on the relationship between the company and consumer are not evident

20

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

20

Total 100%

Undergraduate Courses

Proficiency Level Conceptual Meaning Value

Proficient Performance meets expectations as specified in the outcome or objective.

100%

Needs Improvement Performance approaches but does not meet expectations as specified in the outcome or objective.

75%

Not Evident Performance is not evident. 0%

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