28 Jul PROVIDE A SITUATIONAL ANALYSIS ON APPLE.
Provide a situational analysis on Apple. Use the outline provided below however, you may add to this as needed.Situation AnalysisA) Current Marketing Summary1) Demographics of the target market2) Needs3) Trends4) GrowthB) SWOT Analysis (From your previous assignment)C) Competition and market researchD) Keys for continued market SuccessE) Critical Issues As Identified from SWOT analysisSWOT From previous assignmentStrengths1) Advertising capabilities, which increase brand awareness2) Strong and extensive U.S distribution channels.3) Vertical integration4) Brand awareness and reputation5) Sound financial performance with one of the strongest cash flows.Weaknesses1) Overdependence on iPhone sales.2) Weak direction distribution channels in India3) Low expenditure in research and development compared to other companies leads to fewer innovations and products introduced to the market4) Incompatability with other operating systemsOpportunities1) The internet of things market is expected to grow significantly over the next decade.2) Health related wearable gadgets could be introduced to the market.3) Expanding mobile payments market.4) The mobile enterprise app market will gain traction as more businesses shift toward buying subscription based softwareThreats1) Risk of data breaches.2) Lawsuits over patent infringements resulting in damaged brand reputation.3) The rising U.S dollar exchange rate could negative affect the company’s revenue and profits.4) Intensifying competition puts pressure on Apple’s market share, revenue and profits.
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